This Privacy Policy describes how Aiden, Inc. and its subsidiaries (collectively, "Aiden," "we," "our" or "us") collect, use, process and share personal information. This Policy applies to visitors and users (individually, "you") of Aiden's websites, applications, social media accounts, and other services (collectively, our "Services").
As a leading brand for booking online restaurant reservations, making orders, Aiden helps connect diners and restaurants. This involves sharing personal information with third parties, including restaurants, restaurant groups, and restaurant affiliates, amongst others. In some cases, these third parties may collect personal information directly from you and share it with us.
Aiden is part of Garden Technology Limited. In some cases, we receive personal information from our parent company, and we share personal information with our parent company
For more information about the information we share with third parties and the recipients of such information. Please note that this Policy does not otherwise cover the use of personal information by third parties or their services, and we do not take responsibility for their privacy practices.
You may have certain rights or choices that relate to your personal information, including choices about how we share your personal information with others.
| Category | Description |
|---|---|
| Information We Collect and Use | When you use or visit our Services, we collect information directly from you (e.g., when you search for or make an online reservation). We may also generate information about you (e.g., information about your device while you use our mobile application). In some cases, we also obtain personal information from third parties (e.g., restaurants, business partners, our group companies, or other third parties). |
| How We Use Your Information | We use your information to provide our Services, tailor your experience, show you bookings and transactions made through Aiden and our group companies, send you marketing communications, provide you with more relevant advertising and offers that may be of interest to you, and for other purposes described below. |
| How We Share Your Information | We share your information with restaurants and restaurant affiliates; with our group companies); with our service providers (including payment processors); with other business partners (including advertising partners); with social networking services; with third-party services or applications you use to log into your Aiden account; and others as described below. We share information to provide and improve our Services, for our own marketing purposes, to facilitate offers and advertising from others that may interest you, and for other purposes as described below. |
| How We Store and Protect Your Information | We maintain technical, administrative, and physical security measures designed to protect your information. We may retain your information for as long as your account is active and for a period of time thereafter to allow you to re-activate your account without loss of information, and as necessary for purposes described below. |
| Cookies | We use cookies and similar technologies to help provide our Services, offer you a more personalized user experience and market our and third parties' products and services to you. |
| Your Choices and Rights | You have choices about your information, and in some circumstances, you may be able to opt-out of receiving marketing communications, change your communication preferences, access and update your information, update location sharing options, exercise choices regarding cookies, and/or opt-out of certain sharing of information with third parties (including our group companies, restaurant groups and restaurant affiliates, and other business partners). These choices and other rights you may have are described in more detail below. |
| Notice of Financial Incentives | Some users may be eligible to participate in rewards programs that offer financial incentives. This section describes generally how these programs work. |
| International Transfers of Information | We operate internationally, and information about you may be transferred to, or accessed by, entities located in countries outside of your home country. To protect your information, any such international transfers will be made in accordance with applicable law. |
| Links to Other Websites | Our Services may contain links to other websites or services that are not owned or controlled by Aiden, including links to websites of restaurants and restaurant affiliates, our group companies, and other business partners (including advertisers). |
| Children | Our Services are not directed at or intended for use by children, nor do we knowingly collect information from children under 16 years of age. |
| Changes to This Policy | We update this Policy from time to time, and changes will be effective when posted (as identified in the Policy). |
| How to Contact Us | If you have any questions about this Policy or the way your personal information has been used, please contact us at hello@aidenapp.io |
"Personal information" is data that identifies, relates to, describes, can be used to contact, or could reasonably be linked directly or indirectly to you. For purposes of this Policy, there is no meaningful distinction between the terms "personal information" and "personal data."
Personal Information We Collect Directly From You. As you visit or use our Services, we collect the following categories of personal information directly from you:
You may choose not to provide some of the personal information described above. Please note, however, that many of our Services require some personal information to operate, so if you choose not to provide the personal information necessary to operate and provide you with a particular Service or feature of that Service, you may not be able to use that Service or feature.
Sensitive Personal Information. We do not proactively collect sensitive personal information, such as health-related information. However, our Services include text boxes that are designed for you to describe certain details about your dining preferences that you want us or restaurants to know. Please be aware that information you freely submit in these boxes may reveal to us or to the restaurants or restaurant affiliates with which we or they share information (as detailed in the How We Share Your Information section, below) certain information that may be considered sensitive personal information under applicable law (for example, about any allergies or dietary restrictions). We do not use this information for the purpose of marketing or advertising products to you. In addition, certain features of our Services may prompt your device or browser to request access to your precise geolocation information, which may be considered sensitive personal information. We do not process precise geolocation absent you granting permission through your device or browser. Sensitive personal information you voluntarily submit is processed on the basis of your consent, which you may revoke at any time by contacting us at the details set out in the How to Contact Us section below.
Personal Information Generated By Us. As you use our Services, we generate certain personal information about you, including through automatic data collection and by inferences based on the information we collect about you and your activity. We may automatically collect information about your interactions with the Services or communications you receive (such as email) using certain technologies, such as cookies, web beacons and other technologies (see our Cookies and Interest-Based Advertising Policy for more details). We generate the following categories of personal information about you:
Personal Information We Obtain from Third Parties. We may also receive certain categories of personal information from third parties, such as third-party websites, applications, social media networks, and services (which may include publicly-available sources; each of these is a "third-party platform"), our group companies, restaurants, and other third parties, including individuals who have added you as a guest to their reservation. If you are an existing Aiden customer, we will combine this information with information we collect through our Services and use and share it for the purposes described below. The categories of personal information we may obtain from third parties include:
We use your personal information for the following purposes ("Purposes"), to:
We may use artificial intelligence ("AI") tools, including machine learning and generative AI tools to process your personal information. You have choices about your personal information, and in some circumstances, you may have the right to opt-out or object to our uses of your personal information for these Purposes. For more information, or to exercise these or other rights (where available), see the Your Choices and Rights section below.
Electronic Communications. Consistent with the above Purposes and as permitted by applicable law, we may communicate with you via electronic messages, including email, text message, or mobile push notification to:
With your consent, where required, we may contact you at the mobile phone number that you provide to us by way of direct dial calls, autodialed and prerecorded message calls, text messages and push notifications in connection with the above Purposes.
Our Role as Data Controller and Data Processor. For purposes of NDPR and similar data protection regimes, we generally act as a data controller, meaning we determine the purposes and means of processing your personal information through our Services. Under certain Aiden programs, however, restaurants may engage us to provide them with certain processing services related to information owned or controlled by the restaurant. We seek assurances from restaurants that they will process information in accordance with applicable laws, but we are not responsible for any restaurant's use of information (including information used by its affiliates and service providers) for which it is an owner or controller. To learn more about how a restaurant may use such information, you should review its privacy notice.
Processing Bases and Consequences. When we process your personal information, we rely on the following legal bases:
We disclose the personal information we collect (or otherwise generate or obtain) as follows:
In some circumstances, you may have the right to opt-out or object to our sharing of your information with certain third parties. For more information, or to exercise these or other rights, see the Your Choices and Rights section below.
When you make a request through our Services or through a restaurant, such as a restaurant reservation, joining a restaurant waitlist, making a payment to a restaurant through our Services, purchasing an event ticket, make an order or if you are a guest of the person making the request, we necessarily provide certain categories of your information to the restaurant to facilitate that request. For requests to dine, this information may include your name, profile, time and date of visit, party size, your phone number, your dining preferences, guest information, any special requests, information or comments that you choose to submit (if any), and your email address. Your information is provided to the restaurant, just as it would be if you contacted the restaurant directly. If you provide a mobile phone number in connection with your request, restaurants may send you text messages regarding your request. Some restaurants also require you to provide credit or debit card account information to secure your reservation. When you make a reservation at a restaurant that is part of a restaurant group, we may also share additional information about your dining activity at that restaurant or restaurant group in the past, your dining preferences and/or information that we collect from you and third parties that may be relevant to that reservation. When you leave a review for a restaurant on our platform, your review and your public profile will be made available to the relevant restaurant.
In addition to providing you with more customized Services, we may receive certain information from participating restaurants from their Point of Sale terminals that we analyze to provide aggregate information to the restaurant about their customers.
We also share with restaurants summary reports of feedback from diners. If you provide comments about a restaurant through our Services, these comments may be shared with or may be accessible by that restaurant, and the restaurant may respond to you. We will not tie your comments with other information that can identify you directly, but a restaurant may be able to tell who you are from your comments, particularly if you give your name in the comments or provide contact information, such as an email address.
We act as a processor or service provider for Restaurants and Restaurant Affiliates in certain circumstances as described above (see above for more detail on Our Role as Data Controller and Data Processor). In providing these services, we may, at the direction of the restaurant, share certain of your information with the restaurant's affiliated restaurants (such as affiliated brands), restaurant group and/or restaurants with the same brand or parent-brand (collectively, such restaurant's "restaurant group"), or other entities associated with the restaurant (such as the parent entity of the restaurant group or affiliated hotels) and/or their service providers (collectively, the associated entities and service providers, the restaurant's "restaurant affiliates") under Aiden's programs for the following purposes:
For more information, please feel free to contact the restaurants with which you dine or book reservations, or contact us using the contact information listed in the How to Contact Us section below. To learn more about your choices related to how we share your information with restaurant groups and restaurant affiliates under our programs, please see the Your Choices and Rights section below.
We may share your information with our group companies to:
To learn more about your choices related to how we share your information with our group companies, please see the Your Choices and Rights section below.
We share your information with other third-party business partners for their own marketing purposes. These third parties include online advertisers or ad tech companies, who may provide you with targeted advertising and marketing communications, where permitted under law. The information we share includes information collected through your use of our Services (e.g., bookings, reservations, or other purchases) and information we collect about you through the use of cookies and similar technologies (e.g., information about the websites you visit; information about your searches, including the cities or neighborhoods you search in, the type of restaurant or cuisine you searched for, price range, intended dining date, and the number of diners).
For example, if you frequently book reservations at Italian restaurants, we use that information to help a particular Italian-themed restaurant group offer you a promotion.
To learn more about your choices related to how we share your information with our business partners, please see the Your Choices and Rights section below.
Our Services allow you to connect and share your actions, comments, content, and information publicly or with friends. Our Services may also allow you to connect with us on, share on, and use third-party platforms, including those on which Aiden has a presence. Please be mindful of your personal privacy needs and the privacy needs of others as you choose whom to connect with and what to share and make public. We cannot control the privacy or security of information you choose to make public or share with others. Aiden also does not control the privacy practices of third-party platforms. Please contact those sites and services directly to learn about their privacy practices.
To use certain Services (such as to make reservations at certain restaurants; to make payments to certain restaurants or to secure reservations; and to purchase tickets to events, or other products or services), we require credit or debit card account information. When you submit your credit or debit card account information through our Services, we share that information with restaurants, third-party payment processors, and other third-party service providers (including, but not limited to, vendors who provide fraud detection services to us and other third parties) to the extent necessary to meet our contractual obligations to you (e.g., to secure your reservation or make a payment to a restaurant where required), to meet our legitimate interests in preventing fraud and other misuse of our platforms, or with your consent where this is required by law. In particular:
For information about the security of your credit or debit card account information, see the How We Store and Protect Your Information section below.
We share information with third-party vendors, consultants, and other service providers who perform services or functions on our behalf (e.g., hosting or operating our Services, data collection, reporting, ad response measurement, site analytics, data analysis, delivering marketing messages and advertisements, processing credit card payments, and providing fraud detection services). We do not authorize these third parties to use or disclose your information for purposes other than for which it has been provided. We require these third parties to maintain and implement security measures to protect your information from unauthorized access or processing.
If you provide us with your consent to use Functional Cookies and, thus, Google Analytics, we use Google Analytics to continuously optimize our website. We use Google Analytics to collect aggregated, anonymous data. This data helps us understand how customers use our platform and identify opportunities for improvement. Google Analytics anonymizes your IP address to protect your data. No other personal data is collected that would allow an identification. The legal basis for this data processing is Article 6 (1) lit. a GDPR. You may provide your consent or withdraw your consent to the described data processing by Google Analytics here.
Google Analytics is a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, California 94043, USA and and Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics cookies and similar technologies that are stored on your terminal device enable an analysis of your use of this website. This information is used to evaluate your use of the website and to compile reports on website or app activities. The processing of the data after its transmission by Aiden to Google is carried out by Google as the sole data controller. In this context, Google, as the sole data controller, may store data about you in the USA. The European Court of Justice has previously determined that the USA provide for an insufficient level of data protection. In this context, there is a risk that your data may be processed by US institu
Aiden maintains commercially-reasonable technical, administrative, and physical security measures designed to protect your information from loss, misuse, unauthorized access, disclosure, alteration, and destruction.That said, please note that no Internet transmission can ever be guaranteed 100 percent secure, and so we encourage you to take care when disclosing personal information online and to use readily available tools, such as Internet firewalls, secure email, and similar technologies to protect yourself online.
You play an important role in keeping your information secure. You should not share your user name, password, or other security information for your Aiden account with anyone. If we receive instructions using your user name and password, we will assume you have authorized the instructions. If you have reason to believe that your interaction with us is no longer secure (e.g., if you feel that the security of any account you might have with us has been compromised), please contact us immediately as detailed in the How to Contact Us section below.
Card Information. When your credit or debit card account information is being transmitted to our Services or through our Services, it will be protected by cryptographic protocols. To be clear, Aiden does not itself store your credit or debit card account information, and we do not have direct control over or responsibility for your credit or debit card account information. We use third party payment processors that are the controllers of your credit card information. Our contracts with third parties that receive your credit or debit card account information require them to keep it secure and confidential.
However, we cannot guarantee that transmissions of your credit or debit card account information or your other information will always be secure or that unauthorized third parties will never be able to defeat the security measures taken by Aiden or our third-party service providers. Except to the extent that liability cannot be excluded or limited due to applicable law, we assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third-party access, or other causes beyond our control.
Retention. We may retain your personal information for as long as your account is active and for a period of time thereafter to allow you to re-activate your account without loss of information. We may also retain your personal information as necessary to:
When you use or visit the Services, we collect information about your usage and activity using cookies, web beacons, and other technologies. Third parties may also view, edit, or set their own cookies. We and our third-party service providers, our group companies, and other business partners may also place web beacons for these third parties. The use of these technologies by third parties is subject to their own privacy policies and is not covered by this Policy, except as required by law. See our Cookies and Interest-Based Advertising Policy for more details.
Choices Regarding Electronic Communications.
Email. If you no longer want to receive marketing and promotional emails from Aiden, you may click on the "unsubscribe" link in such emails to opt-out of future marketing email communications. If you have an Aiden account, you may also opt-out of marketing emails in your account settings. Please note that even if you opt-out of receiving marketing communications from one or all of our Services, we will still send you service-related communications, such as confirmations of any future reservations you make.
Push Notifications (on Mobile Devices). You can use the settings on your mobile device to enable or turn off mobile push notifications from Aiden.
Text Messages. If you no longer want to receive text messages from Aiden, reply STOP (or as otherwise instructed) to the text message. If you have an Aiden account, you may also adjust your account settings to opt-out of text messages.
Cookies and Interest-Based Advertising. To exercise choices regarding cookies set through our websites or Services, as well as other types of online tracking and online advertising, see our Cookies and Interest-Based Advertising Policy for more details. We currently do not employ technology that recognizes "do-not-track" signals from your browser, but if you enable browser-level opt-out preferences through global privacy control, our Services will treat this signal as a request to opt-out of the selling or sharing of your data collected through cookies for interest-based advertising purposes.
Application Location. As explained in more detail in the Information We Collect and Use section above, we collect information about your location if you enable location services through the settings in your mobile device, or with your consent, as may be required by law. You can change the privacy settings of your device at any time to turn off the sharing of this location information with our Services. If you choose to turn off location services, this could affect certain features of our Services. If you have specific questions about the privacy settings of your device, we suggest you contact the manufacturer of your device or your mobile service provider for help.
Choices about the collection of information from restaurant point of sale terminals. As described above, if you make a booking with certain participating restaurants through our Services we will receive information about your dining experience from the restaurant's point of sale terminal. You can opt-out of us receiving this information via the booking confirmation page or your Aiden account preferences.
Choices Regarding Sharing with Third Parties
You can opt-out of such sharing by changing your Aiden account preferences. You may also send such opt-out requests to us as described in the How to Contact Us section below. Control Over Information in Your Account. If you have created an online account with us and would like to update the information you have provided to us, you can access your account to view and update your information. You may also contact us as described in the How to Contact Us section below.
In addition to the rights described above in this section, you may have the following additional rights regarding your personal information, depending on where you reside and under applicable local law:
Where we are using your personal information on the basis of your consent, and where applicable under local law, you have the right to withdraw that consent at any time. Where you have granted consent to receive direct marketing communications from us, and where applicable under local law, you may withdraw that consent at any time.
If you are located in certain countries, you may be eligible to participate in financial incentive programs such as loyalty programs whereby you can earn points and redeem rewards with those points. Available rewards may vary from jurisdiction to jurisdiction and may change from time to time. To participate in these financial incentive programs, you must have an Aiden account, which means we will collect and process your personal information in accordance
Information about you will be transferred to, or accessed by, entities located around the world as described in this Policy. Some of these entities may be located in countries (such as the United States) that do not provide an equivalent level of protection for personal information as your home country.
We have put in place safeguards to provide adequate protection for transfers of certain information, in accordance with applicable legal requirements. For more information on the appropriate safeguards in place, or to request a copy of these safeguards, please contact us using the contact details listed in the How to Contact Us section below.
Our Services contain links to other websites or services that are not owned or controlled by Aiden, including links to websites of restaurants and restaurant affiliates and our advertisers, our group companies, and other business partners. This Policy only applies to information collected by our Services. We have no control over these third party websites, and your use of third party websites and features are subject to privacy policies posted on those websites. We are not responsible or liable for the privacy or business practices of any third party websites linked to our Services. Your use of third parties' websites linked to our Services is at your own risk, so we encourage you to read the privacy policies of any linked third party websites when you leave one of our Services.
Our Services are not directed at or intended for use by children. We do not knowingly collect information from, children under 16 years of age. If you become aware that your child or any child under your care has provided us with information without your consent, please contact us at using the contact details listed in the How to Contact Us section below.
Except to the extent limited by applicable law, we will update this Privacy Policy from time to time to reflect changes in our privacy practices, legal requirements, and other factors by prominently posting notice of the update on our Services. Changes to our Privacy Policy will be effective when posted and the new effective date will be identified.
If we make any changes to the Privacy Policy that materially impact previously collected personal information about you, we will make reasonable efforts to provide notice and obtain consent to any such changes as may be required by law.
To request a copy of this Policy, or to request a copy of the Privacy Policy in place at the time you signed up for an account, please contact us at the details below.
If you have any questions about this Policy or the way in which your personal information has been used, please contact us by email at hello@aidenapp.io or by postal mail at:
Garden Technology Limited
369 Borno Way, Alagomeji, Yaba.